This week at work was quite exciting with a brand awareness campaign spear-headed by a photo shoot outside our offices. A large 4m squared sign of our logo, in 16 seperate pieces was created prior to the shoot by our sign makers, and would serve as the focus of the campaign. Each member of the team would hold a piece of the puzzle, run around in an unorganised manner then swiftly come together to form the 9xb logo.
This photo shoot was initially setup for a press release shot to welcome a new member to the team. I was asked to come up with an idea for the photo that would fill the following criteria:
- Show the new member of the team
- Show off our new premises
- Show the size of our team
- Show that we’re a local design agency with real creativity
- Portray a fun and friendly company, not afraid of making a fool of ourselves
The standard shot would of been to have the boss (Rob) shaking hands with Gyles (new sales executive) outside the building on a sunny day, with the logo on the wall in the background and two cheesy smiles finishing off the scene. Dull huh?
I thought why not portray our company visually somehow. The boss has always stated it’s the people that underpins the company so why not get them involved? Why not visually represent this somehow in the photo? So, 16 pieces of the logo, 16 members of staff making up the puzzle, with the message being that we believe each member is part of the company and collectively form 9xb as we know it?
In concept it sounded perfect, a massive floating logo hovering around the car park, it’s fun, light hearted, but most of all the key message being thrown out there is our logo and image. Brand awareness gone crazy. Now let’s look at some snap shots I took of the fiasco, with a behind the scenes feel to see what actually happened.
The team gathers
Joanne and Zoe start proceedings
Chris and Dan complete the second row
Logo starts to form
Cool it’s complete – Joanne cheekily peeking through.
And relax!
Looking at what’s actually going on underneath the logo – CHAOS!
Another angle
Ok so the logo looked all over the place, but that was the point, ununiformity adding character and a sense of fun to the shoot, which in turn would hopefully stay in peoples minds.